Interactive media thinks about is an interdisciplinary field of scholastics these days, which centers around the comprehension of advances and social measurements of connecting customary media sources with the more up to date forms of the same. Its degrees can be clarified better if the term correspondence is mixed with its visual piece, or through the idea of correspondence plan. This is on the grounds that if correspondence alludes to the need and routine with regards to association with individuals around us in order to comprehend the world and to position ourselves in the far reaching socio-social reality, planning is a science too to make an arrangement or a standard, criteria or a custom, for the development of a protest, framework or quantifiable human collaboration in business and in the public eye on the loose. In the complex computerized condition around us today, such planning can be accordingly connected to all exchanges that are conceivable between an individual and their condition and has turned into a great methods for contacting the intended interest group. Additionally, it is such a realizing which tries to pull in, move, make wants and spur individuals to react to messages, with the target of making an effect for the initiator, which can be either to construct a brand, move deals, or for general compassionate purposes.
Considering correspondence and planning together is an advanced frameworks based approach, a blended train amongst outline and data improvement, worried about media intercession, for example, printed, made, electronic media or introductions to speak with individuals. Therefore, the flood of mixed media thinks about include an expansive range of visual correspondence, including altering, typography, outline, website composition, liveliness, publicizing, visual character configuration, performing expressions, copywriting and proficient written work abilities connected in the innovative businesses. Understudies of this stream figure out how to make visual messages and how well they could be communicated to the world in new and important ways. Understudies figure out how to consolidate correspondence with workmanship and innovation through the orders including how to configuration website pages, computer games, movement, movement designs and then some. The different mediums to get a message crosswise over are promoting, realistic planning, mechanical outlining, data engineering, showcasing, specialized written work et cetera, to end up artists, visual fashioners, website specialists, publicizing craftsmen, illustrators, video editors or movement visual craftsmen, or even printmakers and applied specialists.
In West Bengal the ‘Brainware University’ is the one of its kind, offering to a great degree work arranged full-time undergrad and postgraduate courses in mixed media studies, and in this way driving understudies of this age to mix their innovative reasoning and their imaginative workforce to the innovation of the day to meet the developing needs of the mass and media in numerous angles.